Sunday, March 16, 2014

Green is the new black!

source: Trash-Couture

I explored Scandinavian fashion in my first post for SIMPLICITY and I mentioned that sustainability became an inherent part of it (for me, at least). Being environmentally-friendly doesn’t exist only in a theoretical level: organic food is in its prime, people are buying everything that is “økologisk”; the country is famous of its windmills and the fashion business – one of the most polluting industries worldwide – takes its part as well. Organisations such as the Nordic Fashion Association or Sustainia, and initiatives like The Fabric Source launched in the Danish Fashion Institute or the Copenhagen Fashion Summit attracts both common consumers as well as professionals. In my short post this week, I would like to introduce two sustainable fashion brands that are completely different when it comes to their approach and their styles but one thing is mutual: they both seek to produce as little waste as possible.

1. Neutral

Neutral is a brand only selling business-to-business at the moment (meaning you can't go to a shop and just buy their T-shirt), specialising in leisure wear for both genders in all ages and they also have accessories - strictly from 100% organic Fairtrade cotton. The styles are simple, without any prints since the brand's profile is to produce clothing for big firms who can put their own motifs on the garments; logos, messages or advertisements. They have collaborated with Volvo, CNN, Arken Museum and Roskilde Festival among others.

The winner of the Sustainia award in the fashion category in 2013 prides itself in creating clothing "That's okay", as their slogan goes. They have all major certificates for sustainability that one can have in the field; these guarantee that the products they manufacture are constantly fit the ethical and environmental standards. Since they only use Fairtrade organic cotton, they are socially sustainable as well, paying a fair salary to the farmers and creating good working environment for the factory workers.

Their latest project is a collaboration with NOMA; they produced the MAD T-shirt for the chefs at the MAD Symposium.

www. neutral. com

If you would like to know more about their business values or just check out their styles, click on their website here:

2. Trash Couture

source: Trash-Couture

As you can already see it from its brand name, the designer of Trash Couture deals with a different target group. Ann Wiberg uses leftover fabrics to create her masterpieces, many of which could actually be artworks. The collections consist of evening wear that you can buy at either the showroom or at one of the several resellers. It's important to mention that all the garments are limited edition so despite the fact that you might need to pay a bit more for a piece, you are certainly going to be the happy owner of something unique.

source: Trash- Couture

Sustainability comes in in terms of fabrics because all the materials used would have been thrown out otherwise. There are two other consistent fabrics besides the leftovers: natural silks and vintage cotton lace. As its name indicates, the pieces are sewn together by hand, resulting in excellent quality. 

Check out her amazing designs here:


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